The point is pretty much to do everything you can to this poor journal. Or, in the words of its creator:
This book was created for anyone who has ever had trouble starting/keeping or finishing a journal/sketchbook. By forcing ourselves to wreck it on purpose, the “journal as an object” loses it’s preciousness, and allows us the feeling of completion. This book was created for every person who has looked at other artist’s journals and said, “I wish I could do that. I’ve started dozens of them but didn’t stick with it.” [...] In this book good does not exist. The goal is to fill it up, to shift your perception of the blank page and the journal itself into a place for experimentation. Into a place where you just get stuff out onto the page. A place to start working against your better judgment. To do those things you were taught to never do (make a mess, destroy, fold down pages, write in books, play with dirt). This book IS the place.
So inspiring, no? Here are a couple of ways in which some Flickr users have used theirs!
(eklektick & Miss--K. Look at their Flickr accounts, there's so much more!)
Ok, so I'm pretty much in love with the idea. If anyone wants to make me happy, it's this wayyyy!
